As somebody who has used Spotify for the last few years on my desktop as a major part of my daily routine, it has been a particular bugbear that I needed to use complicated workarounds to do this on Spotify. One element of Apple music that I think really beats Spotify is on the desktop version, where due to the integration into iTunes, it is possible to use the built-in equalizer to change the quality of the music. They also have ‘Intro to’ playlists giving the user the chance to listen to an artist’s most famous songs, which on the surface seems to be slightly pointless as the band page includes their top songs, but in reality is triggered after interest in similar artists. I particularly like the use of ‘Family Tree’ which are playlists of artists who have influenced artists that you have shown an interest in. Some of the most basic aspects across both apps remain the same, with playlists, albums and curated content being a key part of each of their strategies.īoth applications are similar in this basic sense, but it seems as if Apple have looked at exactly what people want and really concentrated on expanding this.

I particularly like how intuitive it is, not needing to have pop out menus, instead everything you need is displayed across the bottom of the app. It is also very easy to scroll through every part of the app and I can quickly see how to search for specific artists or how to quickly browse through the various playlists, radio stations and new releases. The app itself is sleek and well designed, loading quickly on my iPhone 6. This means that first impressions are vital and we wanted to give our thoughts on how Apple have implemented their new streaming service. We have found that one of the most important elements for success today is not always the initial strategy, but the way it is executed.

Originally posted on the Digital Channel With Apple music now released, we look at whether it is likely to break Spotify's dominanceĪpple Music has been released and we are busy downloading it to give you our instant thoughts on whether it will be a genuine Spotify beater in a follow up to Nathan Meyer’s piece.

Music quality spotify vs apple music